Cookie Policy
coveragefinderusa.com
Last Updated: September 4, 2026 | Effective Date: September 4, 2026
1. Introduction
This Cookie Policy explains how Sanare Lab Ltd ('we', 'us', 'our') uses cookies and similar tracking technologies on coveragefinderusa.com (the 'Website'), an informational and advertising website about U.S. auto insurance.
Read this Policy together with our Privacy Policy, which explains more broadly how we handle personal information, and with our Do Not Sell or Share My Personal Information page, which is the fastest way for U.S. residents to opt out of advertising cookies.
We are registered in the United Kingdom and our Website is directed to U.S. residents. We therefore apply the requirements of the CCPA/CPRA and other U.S. state privacy laws for U.S. visitors, and the UK GDPR, EU GDPR and ePrivacy Directive where they apply.
2. What Are Cookies?
A cookie is a small text file that a website stores on your browser or device when you visit. Cookies are widely used to make websites work, to remember your choices, and to give site owners information about how their site is used.
We also use technologies that work in a similar way:
- Pixels and web beacons — tiny transparent images or script tags that signal when a page has been viewed or an action completed
- Local storage and session storage — browser-based storage used to keep state between pages, including your Quiz progress
- Tracking scripts — JavaScript that records interaction events and passes them to analytics or advertising platforms
- URL parameters — click identifiers appended to links, used to attribute a visit to a specific advertising campaign
Throughout this Policy we refer to all of these collectively as 'cookies'.
3. How Consent Works — and Why It Differs by Region
Cookie rules differ between the United States and Europe, and our banner behaves differently depending on where you are:
| Your Location | Model | What Happens |
|---|---|---|
| United States | Notice and opt-out | Analytics and advertising cookies may be set on your first visit. You can switch them off at any time through the banner, the 'Cookie Settings' link in the footer, or the Do Not Sell page. We honour Global Privacy Control automatically. |
| EEA and United Kingdom | Prior opt-in consent | Only strictly necessary cookies are set before you choose. Nothing else fires until you accept. Refusing is as easy as accepting, and no boxes are pre-ticked. |
| Elsewhere | Opt-out with banner notice | We apply the opt-out model unless local law requires prior consent, in which case we apply the stricter standard. |
4. Cookies We Use
4.1 Strictly Necessary Cookies
These are required for the Website to function and cannot be switched off. They do not require consent in any jurisdiction.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| consent_id | coveragefinderusa.com | Records your cookie choice, the categories accepted, and the timestamp | 12 months |
| us_optout | coveragefinderusa.com | Stores a U.S. opt-out of sale/sharing, including one received via a Global Privacy Control signal | 12 months |
| quiz_state | coveragefinderusa.com | Keeps your position and answers within the Quiz so the page can move you to the next step | Session |
| _shopify_essential | Shopify Inc. | Essential session data required for the platform to serve pages correctly | ~1 year |
| _shopify_y | Shopify Inc. | Unique visitor identifier supporting core storefront functionality | ~1 year |
| _shopify_s | Shopify Inc. | Session identifier used by the platform | 30 minutes |
| localization | Shopify Inc. | Stores the region and language used to render the page | ~1 year |
| secure_customer_sig | Shopify Inc. | Security cookie used by the platform to protect session integrity | ~1 year |
4.2 Analytics Cookies
These help us understand which guides are read, where visitors drop out of the Quiz, and how to improve the Website. The data is aggregated and pseudonymous.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics 4 (Google LLC) | Distinguishes unique users and measures site usage | 2 years |
| _ga_[ID] | Google Analytics 4 (Google LLC) | Stores session state for GA4 measurement | 2 years |
| _gid | Google Analytics 4 (Google LLC) | Distinguishes users within a 24-hour window | 24 hours |
| _gat | Google Analytics 4 (Google LLC) | Throttles the rate of requests for performance | 1 minute |
4.3 Advertising and Retargeting Cookies
These are placed by our advertising partners to measure the results of our campaigns, attribute conversions, cap how often you see an ad, and show you relevant ads on other websites. They may be combined with data those partners hold about you from other sites.
| Cookie / Pixel | Provider | Purpose | Duration |
|---|---|---|---|
| _fbp | Meta Platforms, Inc. | Identifies browsers across sites; powers Meta Pixel conversion tracking and retargeting | 3 months |
| _fbc | Meta Platforms, Inc. | Stores the last click attribution for a Meta ad | 3 months |
| fr | Meta Platforms, Inc. | Ad delivery and measurement on Facebook and Instagram | 3 months |
| IDE | Google LLC (Google Ads / DoubleClick) | Ad targeting, conversion tracking and retargeting | 13 months |
| _gcl_au | Google LLC (Google Ads) | Stores and tracks conversions from Google Ads | 3 months |
| _uetsid / _uetvid | Microsoft Corporation (Bing Ads) | Session and visitor identifiers for Microsoft Advertising conversion tracking | 1 day / 13 months |
| tt_webid_v2 | TikTok Inc. | Identifies users for TikTok conversion measurement and retargeting | 13 months |
| ttclid | TikTok Inc. | Click identifier from a TikTok ad, used for conversion attribution | Session / 7 days |
| trc_cookie_storage | Taboola, Inc. | User identifier for Taboola ad targeting and frequency capping | 13 months |
| taboola_session_id | Taboola, Inc. | Session tracking for Taboola ad measurement | Session |
| obuid | Outbrain Inc. | User identifier for Outbrain campaign measurement and attribution | 13 months |
| _scid / sc_at | Snap Inc. | Snap Pixel identifiers for conversion tracking and retargeting | 13 months |
| nb_uid | Particle Media, Inc. (NewsBreak) | Ad performance measurement and attribution | 13 months |
4.4 Affiliate and Campaign Tracking
We operate our own self-hosted tracking system to attribute visits and conversions to the correct campaign and to detect invalid traffic. Data stays within our own infrastructure and is not sold.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| cf_click_id | Sanare Lab Ltd (self-hosted tracker) | Attributes your visit and any resulting redirect to the correct advertising campaign | 30 days |
| cf_src | Sanare Lab Ltd (self-hosted tracker) | Stores the traffic source and creative so partner payouts can be reconciled | 30 days |
5. Managing Your Preferences on This Website
5.1 The Consent Banner
On your first visit you will see our cookie banner. It:
- Lets you accept all, reject all, or choose category by category
- Makes rejecting as easy as accepting, with no pre-ticked boxes
- In the EEA and the United Kingdom, appears before any non-essential cookie is set
5.2 Changing or Withdrawing Your Choice
You can change your mind at any time:
- Click 'Cookie Settings' in the footer of any page
- Use the Do Not Sell or Share page if you are in the United States
- Enable Global Privacy Control in your browser (see Section 8)
- Clear cookies in your browser, which also resets your stored preference
Withdrawing consent does not affect the lawfulness of processing carried out before you withdrew it.
5.3 Consent Records
We keep a record of each choice, containing:
- A unique consent identifier
- The date and time the choice was made
- Which categories were accepted or rejected
- The version of this Cookie Policy in force at the time
These records are kept for three years as evidence of compliance.
6. Managing Cookies in Your Browser
| Browser | Where to Manage Cookies |
|---|---|
| Google Chrome | Settings > Privacy and security > Third-party cookies |
| Mozilla Firefox | Settings > Privacy & Security > Cookies and Site Data |
| Safari (macOS / iOS) | Settings > Safari > Privacy & Security > Manage Website Data |
| Microsoft Edge | Settings > Cookies and site permissions |
| Opera | Settings > Privacy and security > Cookies and other site data |
| Brave | Settings > Shields > Cookie blocking (GPC is enabled by default) |
7. Industry Opt-Out Tools
Alongside our banner, you can use industry-wide tools to limit interest-based advertising across many websites at once:
| Tool | Covers | Link |
|---|---|---|
| DAA WebChoices | Digital Advertising Alliance members (U.S.) | optout.aboutads.info |
| DAA AppChoices | Mobile app advertising (U.S.) | youradchoices.com/appchoices |
| NAI Opt-Out | Network Advertising Initiative members (U.S.) | optout.networkadvertising.org |
| Your Online Choices | IAB Europe participating networks | youronlinechoices.eu |
| Google Ads Settings | Google personalised advertising | myadcenter.google.com |
| Meta Ad Preferences | Facebook and Instagram advertising | facebook.com/adpreferences |
| Google Analytics Opt-Out | Google Analytics measurement | tools.google.com/dlpage/gaoptout |
These tools stop personalised targeting. You will still see ads, just less relevant ones.
8. Global Privacy Control and Do Not Track
Global Privacy Control (GPC) is a browser-level signal telling websites you do not want
your
personal information sold or shared. We detect and honour GPC. When we receive a GPC signal we automatically
treat it as an opt-out of the sale and sharing of personal information for that browser, suppress
advertising
tags, and record the opt-out in the us_optout cookie. We apply this to all U.S. visitors, not
only those in states where honouring GPC is legally mandatory.
Because the signal is tied to the browser, you need to enable it separately on each browser and device. Some browsers, such as Brave and Firefox, can send it by default. More information at globalprivacycontrol.org.
Do Not Track (DNT) is an older browser setting for which no common industry standard was ever agreed. We do not change our practices in response to a DNT header. Use GPC or our banner instead.
9. Third-Party Cookies and External Links
Some cookies described in Section 4 are set by third parties. We do not control how those companies use the data they collect, and their own policies apply. We suggest reviewing them directly:
| Company | Legal Entity | Privacy / Opt-Out |
|---|---|---|
| Google LLC | myaccount.google.com/data-and-privacy | |
| Facebook / Instagram | Meta Platforms, Inc. | facebook.com/privacy/policy |
| TikTok | TikTok Inc. | tiktok.com/legal/page/us/privacy-policy |
| Microsoft (Bing Ads) | Microsoft Corporation | account.microsoft.com/privacy |
| Taboola | Taboola, Inc. | taboola.com/privacy-policy |
| Outbrain | Outbrain Inc. | outbrain.com/privacy |
| Snapchat | Snap Inc. | snapchat.com/privacy/privacy-center |
| NewsBreak | Particle Media, Inc. | newsbreak.com/privacy |
| Shopify | Shopify Inc. | shopify.com/legal/privacy |
10. Updates to This Cookie Policy
We may update this Policy to reflect changes in:
- The cookies and technologies we use
- Legal requirements in the United States, the United Kingdom or the EU
- Our advertising partners or campaign infrastructure
When we make a material change we will revise the 'Last Updated' date and, where required, present the banner again to collect a fresh choice.
11. Contact Us
Sanare Lab Ltd
Kemp House, 160 City Road
London, EC1V 2NX
United Kingdom
Email: privacy@coveragefinderusa.com
If you are not satisfied with our response, you may complain to:
- California — California Privacy Protection Agency, cppa.ca.gov
- Other U.S. states — your State Attorney General, naag.org/find-my-ag
- United Kingdom — Information Commissioner's Office, ico.org.uk
- EEA — the data protection authority of your country, edpb.europa.eu